Folks, this is what nightmares are made of

I can't help but feel that the mainstream horror film producers of today have become completely oblivious to what is considered "scary". Envelope-pushing gore, mediocre remakes, and supernatural happenings tend to be all the rage nowadays, something that, while I enjoy, has left me feeling a bit disenfranchised due to the borderline plagiarism that seemingly occurs through the repetition of mediocre plot devices.

Pictured: Shit sandwich. Take a bite.

This Halloween season was looking rather grim for new mainstream horror flicks, and not in a favorable manor. However, it seems that one company, Mars Inc., is on the ball this year.


The sense of dread this commercial fills me with is unparalleled to any popular horror/thriller I've seen in quite a while. I feel as though it is a legitimate work of art, really, as opposed to most run-of-the-mill advertisements. The costume itself is undeniably eerie and the odd situation adds to the uneasiness one feels after watching the ad. If there's one way to describe it, it would have to be "subtle". The complete lack of music causes this commercial to lose any potential forced tone and allows the viewer an unobstructed window into the queerness of it all.

I don't need gore, big-budget production values, and certainly a contrived, overused plot. Simple and unsettling works just fine. Worked just fine for Mr. David Lynch.

Film studios, take note.